‘Politics in Britain is changing’ says think tank – 8 new tribes exists made up of both left & right parties.
Full research here: http://opinium.co.uk/wp-content/uploads/2016/09/Dead-Centre-British-politics4_lr.pdf
A quick sweep of each tribe:
(8%) Democratic socialists: Pro-immigration, pro-welfare state, pro-redistribution of wealth, internationalist outlook.
60% Labour : 2% Conservative
85% Remain : 3% Leave
48% Corbyn : 30% Neither : 15% May
Mostly middle to upper classes living in urban areas or in Scotland and Wales.
66% middle to upper class : 34% working class
Supportive of: staying in single market after Brexit, progressive taxation
Against: NHS privatisation, reducing net migration
(5%) Community: Redistribution of wealth, scepticism of business and capitalism. More closed off view of Britain and broadly anti-immigration. Describe themselves as centrists.
50% Labour : 12% Conservative
47% Remain : 39% Leave
36% Corbyn : 26% May
The working class in Northern England and the Midlands
Supportive of: banning zero-hours contracts, reducing net migration
Against: NHS privatisation, building nuclear power plants
(11%) Progressives: Open, internationalist and inclusive view of Britain, comfortable with immigration. Belief in the welfare state, balanced view towards tax and the economy.
50% Labour : 22% Conservative
74% Remain : 12% Leave
43% May : 24% Neither : 19% Corbyn
A scattering of professional groups across the UK
63% middle to upper class : 37% working class
Quite high employment
Supportive of: staying in single market post Brexit, progressive taxation, mansion tax
Against: NHS privatisation, grammar schools
(7%) Swing voters: Mixture of views. Support an equal, multicultural society, internationalist outlook, hard stance on benefits, support a low tax economy. Describe themselves as centrists.
37% Conservative : 33% Labour
51% Remain : 31% Leave
High numbers (17% – 21%) do not vote
51% May : 19% Corbyn
A scattering of demographic groups spread across England outside of the capital
Supportive of: banning zero hours contracts; benefits claimants to do compulsory work; mansion tax; progressive taxation; government should grow the economy and provide public services
No strong opposition to any policies
(6%) New Britain: Open capitalist economy, pro-immigration, pro-single market, supportive of a low tax economy. Business friendly, internationalist, compassionate view of society.
56% Conservative : 32% Other/Did not vote
66% Remain : 26% Leave
53% May : 24% Corbyn
Younger successful professionals, many of them managerial, living in London
Supportive of: deficit reduction, low tax, NHS privatisation, staying in single market after Brexit
Against: progressive taxation, re-nationalising the railways
(7%) Free Liberals: Strong faith in the market, little interest in socially conservative ideas. Strongly pro-business, the most opposed to the welfare state. The most personally optimistic. Describe themselves as right-wing.
58% Conservative : 27% Labour
62: Remain : 32% Leave
61% May : 22% Corbyn
Young, mainly male, professionals living in London
75% middle-upper class
Supportive of: benefits claimants to do compulsory work, NHS privatisation, deficit reduction, building new nuclear plants
Against: re-nationalising the railways
(26%) Common sense: Don’t think of themselves as having particularly strong political opinions, despite supporting similar policies to the ‘Our Britain’ segment. Clear preference for low tax economy, opposition to immigration.
62% Conservative : 15% Labour : 13% UKIP
59% Leave : 34% Remain
71% May : 17% Neither : 5% Corbyn
Older Southern Englanders, either advanced in their careers or retirees
Supportive of: reducing net migration, benefits claimants to do compulsory work, changing human rights law, new grammar schools
Against: staying in single market after Brexit, proportional representation
(24%) Our Britain: Closed perception of what Britishness is. Anti-immigration, government should put Brits first at all costs, broadly isolationist in outlook. Describe themselves as centrists.
38% Conservative : 37% UKIP : 19% Labour
80% Leave : 11% Remain
59% May : 24% Neither : 7% Corbyn
The older working class and retirees, living mainly in Northern England and the Midlands.
Supportive of: reducing net migration, changing human rights law, benefits claimants to do compulsory work, banning zero-hours contracts
Against: staying in single market after Brexit, NHS privatisation
A fuller picture can be seen on the Opinium website.